Layout / Design

The pages are unattractive. Text is difficult to read. The backgrounds are distracting.

The pages appear "busy" or "boring". Text may be difficult to read. The backgrounds are somewhat distracting.

The pages are eye-catching and attractive. Text is easy to read. The backgrounds are subtle and appropriate.

The pages are well organized with tables. Text spacing and alignment make reading easy. The backgrounds enhance the page.

Graphics

There are no photos, icons or clip art or they are inappropriate or of low quality.

Photos are blurry or fuzzy; icons and clip art do not "fit" with the topic. Too many pictures make the download time slow.

Photos, icons, and clip art are appropriate, of high quality, and download fairly quickly.

Photos, icons, and clip art are used creatively and may follow a theme.

Information

Information is poorly written, inaccurate, or incomplete.

Information could be better written and too much information is given in each section.

Information is well written and interesting to read and is presented in short sections.

Information is creatively written and cleverly presented.

Navigation / Links

The user may become lost or links may be missing or not working.

The user may become confused when navigating between pages. Some links may not work.

Links are consistent and easy to find so that the user can easily navigate back and forth through pages.

Links are created with images and icons to enhance the text links.