MARKETING

Do you like to watch TV, shop, or make promotions? Learn how marketers persuade and advertise through the principles of marketing. In addition, learn about the marketing mix, research process, and social responsibilities of marketing through activities, projects, quizzes and guest speakers.

SPORTS AND ENTERTAINMENTMARKETING

Do you enjoy sports? Do you enjoy traveling? Do you enjoy finding out the latest trends from Hollywood? If so, this class is designed for you. This course will introduce you to the basic principles of economics, marketing and merchandising through two growing and unique areas; sports and entertainment. Learn how markets use sports agents, sponsorships and public relation tools to capture the American audience.

Entrepreneurship

Have you ever wondered what it takes to become your own boss by starting a business of your own? Entrepreneurship will be a course that can help you answer your questions and provide you with the opportunity to research and write a business plan (the resume for your business). You will discuss and apply what you learn in the following areas: characteristics of the successful entrepreneur, demographic research, finding a location for your business, financial requirements, determining your competition and target market, staffing your business, and marketing your product or service.